Parsec Branding
Parsec Media was the first platform to sell ad media using attention metrics. Transacting on Cost-Per-Second (CPS), Parsec creative was finely tuned to capture attention and drive outcomes.
In addition to conceptualizing, designing, pitching, and building Parsec's core high-impact mobile display interactives, my role extended to marketing and branding with a breadth of websites, decks, presentations, and onesheets.
Parsec Website
Heading into 2020, the Parsec business began to expand in terms of product offerings and general headcount. With it, I worked with the executive team to brainstorm and design a new website with a focus on outcomes and highlighting our newly expanded ecosystem that introduced video and programmatic products. I simplified the overall messaging on our existing mobile display product, leaning more into visuals to express our capabilities and impact. I developed the website in Wordpress with many layers of custom layouts and functionality to maintain a high degree of flexibility in content management and maintenance.
Brand Parsec Unit
A practice in what we preach, I planned and built out an animated Parsec unit that cleanly and succinctly summarizes Parsec's product and value proposition. As a house unit, we targeted this to marketers and media professionals, but we also used it as a test balloon throughout our network to gather publisher information and to test new placements and stratgies.
Parsec Iconography
Extending across website, marketing materials, pitch decks, and RFP proposals, I created an extensive icon set to adapt to varying layout styles.
